Android Blitz: Market Share Up By 629%

Google’s Android smartphone operating system has blitzed the smartphone market. Compared to the September quarter last year Android-based smartphones have increased their share of the smartphone mobile phone segment by a massive 629 percent. Twenty million Android-based smartphones were sold in the quarter.

The bulk of the market share taken by Android was lost by RIM and their Blackberry range. RIM have lost a staggering and hurtful 29 percent of their market share.

But even the King of the mobile phone world, Nokia, lost a huge—for them—18 percent of their market revenue in the smartphone space in the September quarter. Nokia have never experienced a drop like this in any mobile phone segment before.

Apple also lost ground, but only by 2 percent.

AndroidBlitzs

At this point Android has 25.5 percent of the entire smartphone market and forecasters are predicting that the Android smartphone platform will push through the 35 percent barrier by mid-2011. This will be at further cost to RIM, Nokia, and Apple’s market share.

My question is: What about Microsoft’s Phone 7?

A quick search of the Web shows up a number of forecasts for Android, Nokia, RIM, and Apple, but nobody seems to be recognising that Microsoft’s Phone 7 has been released. Does this mean that they all expect the Phone 7 to fail? Or is it that they don’t expect the Phone 7 to get much market share?

HTC7Mozart In relation to Phone 7 it seems the view is generally that Microsoft have entered the smartphone market too late and they have some really bad baggage associated with them when it comes to mobile phones: the Windows Mobile operating system and the failed Kin mobile phone. Even so, the Phone 7 interface is getting some very good reviews, and as some of the more astute reviewers are pointing out now, the Phone 7 is unique in one very interesting way. It is a perfectly acceptable and attractive personal-use phone while at the same time being an extremely capable and fully featured corporate-use phone.

I think that if the Phone 7 gets up a small head of steam and if the corporate world ‘discover’ it (and works out how good a corporate phone it is) then some forecasters might be surprised to find that Phone 7 starts to show up as a bar on their market share graphs.

(Shown at right is the HTC 7 Mozart Phone 7 now available from Telstra. Image links to a review by C|Net).